How to write good technical blog posts

I have been writing technical blog posts since 2002, but decided in late 2011 to change my writing style after undertaking various web content and SEO projects for clients and seeing the effects of good (and bad) writing. After 14 months of  applying my new blogging ‘rules’, I am pleased with the results: over 11,000 page impressions between December 2011 and today (January 12th, 2013), which represents significantly higher traffic than previously; monthly impressions are increasing at a higher rate, too, which suggests that the content is useful. So here are my ‘rules’ for writing a good technical blog post.

Update: I now run a workshop/tutorial Technical Writing for Blogs and Articles for engineers. 

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