In a recent talk at PuppetConf 2013, co-author of Continuous Delivery and DevOps champion Jez Humble advocated passionately for not hiring in DevOps ‘experts’ but for cultivating a culture of collaboration and learning (slides 5-7)
This approach of nurturing a DevOps culture within your own organisation is what you will take from attending one of the Experience DevOps workshops; see http://experiencedevops.org/ for forthcoming workshop dates and locations.